Elizabeth James the Label Brand Identity, Strategy, and Website Design

I developed a comprehensive brand strategy for a women's clothing label by identifying the customer persona, defining the tone of voice, and crafting a distinctive brand identity through a bespoke logo, color palette, and illustrations. This process also involved redesigning the entire website to enhance customer experience, including improved navigation, a refreshed homepage, and updated sections like collections, About Us, and FAQs. The cohesive brand and user-friendly website together strengthened the label’s connection with its audience and streamlined the shopping experience.