Art Direction Content Creation Email Marketing Layout Moodboarding Social Media Design User Interface
OBJECTIVE / GOAL
Inspired by the 1970’s in California I collaborated with Tuckernuck’s Chief Creative Officer on the Art Direction for Tuckernuck’s SS22 graphic direction. I work from a one page seasonal moodboard to build out Art Direction to create updated, on trend graphics, marketing direction, illustrations, and site directions for my team to reference when designing for the season ahead, this includes the SS22 Seasonal lifestyle guide, Sport Release, and Tuckernuck Summer Collection.
VISIT EDITORIAL
Editorial Layout and Animations for Tuckernuck’s Seasonal Lifestyle Guide.
Illustrated Assets & Animations used throughout the season in E-marketing and Social Media.
Created content blocks and layout to showcase how the collection will flow for the merchandising team to follow based on color, silhouettes, and stock of pieces.
PDP Block to be displayed each product of the collection, giving insight to the inspiration behind the design.
