OBJECTIVE / GOALS

The First Ask uses existing networks to empower women who should be running for office and provides guidance to maneuver through the process of running for state house and legislature in order to ease the barrier to entry, disrupt the status quo and the gender gap in representation. Creating a brand identity for a campaign business involves crafting a timeless and professional aesthetic that resonates with the target audience's appreciation for meaningful design. The landing page reflects this identity through a blend of rich, warm colors and elegant typography to invite visitors to learn more about the candidates and company.